Calas, an ongoing project, is a new brand of espadrille shoes that is inspired on nature and its artisanal form. Gathering inspiration from travels, nature, culture and art, the brand is designed to bring a new air to the artisanal shoe.
The name and logo design draws inspiration from bird migration and coastal areas. The name, Calas, directly translates to Coves, which are beautiful hidden beaches found among mountainous areas.
The website, Facebook and Instagram pages (soon to be launched) will contain the product in context, along with its surrounding inspiration.
Through our senses, we interpret food according to the manipulation of color, texture, sound, and smell. With technological advances and innovations, modern times have become more concerned with results, rather than journeys. People have become too worried about how to effectively do things, creating a desired perfect outcome, instead of involving themselves in an experience fully. Regarding food, innovations have created a way to quickly communicate recipes in a fast and effective way to create, taking the concept apart from its sensational experience.
This book series consists of an exploration of recipes, redefining and transforming the way cooks experience food while cooking. Divided by powerful women chefs, the series contains recipes that can be cooked in a time frame of under an hour.
The individual books consist of single recipes that present one ingredient per spread. The design communicates the recipe through a system of time and color.
On the left page, the ingredient is listed with its amount and way of manipulation. The right page presents 10 color blocks along the page. Each color block, as it can be seen at the bottom of the last page, represents 5 minutes. Read from left to right, the color blocks change their tonality according to the visual appearance of the ingredients through time. The right pages are cut at the bottom so that the reader is able to understand the full recipe timeline throughout the book.
Laika is a project meant to bring individuality and portray the personality of family dogs. The magazine features personal stories and lives of dogs from around the globe, bringing their uniqueness to life. Through the website, users are encouraged to submit photos, videos, and stories to bring Laika's attention to their furry family members. A group of stories is then featured in every monthly magazine issue, accompanied by professional photography and writing that bring each individual's personality to the spread.
In this project, I decided to change the way that pets are portrayed in the media. Through editorial and website design, I created a system that interacts with its users in a variety of ways.
* Photography is taken from different professional sources and social media influencers.
Insects Print Design
This series of screen print designs portrays insects in a detailed and colorful manner. Through posterization, these animals are artistically illustrated to step away from the idea of “disgust”. The designs are then brought to life in a physical medium through silkscreen, which plays with color layering and registration.
The insects illustrated were chosen to show four different endangered species: the Monarch Butterfly, the Rainbow Beetle, the Metallic-Blue Tarantula, and the Yellow-Faced Bee.
Play With Your Food
In this project I consider the idea of what it means to “play with your food”, and what children are being communicated in regards to healthy food. As a common correction, children are taught from a young age not to play with their food. However, this project approaches this idea from a different perspective.
This design explores the idea of “playing with food” as a teaching tool for kids. The project invites young children to interact with ingredients in a way that they can create their own food while physically and visually engaging with the content.
In further studies, I will explore the idea of teaching further, by providing alterations that involve guides, facts and other teaching tools.
Belly & the Members
DERT, a design company that transforms books into a fundraising tool for literacy programs, launched a series of book products that take classic literature and repackages them through the perspective of emerging student designers. This product line includes a series of children’s books that feature Aesop’s fables, re-imagined.
Through my design, I explore the idea of deteriorating life as well as characterization in order to bring the fable to life. The illustration is aimed towards bringing the idea of a body working as a team to children.
Aesop's fable: Belly and the Members
One fine day it occurred to the Members of the Body that they were doing all the work and the Belly was having all the food. So they held a meeting, and after a long discussion, decided to strike work till the Belly consented to take its proper share of the work. So for a day or two, the Hands refused to take the food, the Mouth refused to receive it, and the Teeth had no work to do. But after a day or two the Members began to find that they themselves were not in a very active condition: the Hands could hardly move, and the Mouth was all parched and dry, while the Legs were unable to support the rest. So thus they found that even the Belly in its dull quiet way was doing necessary work for the Body, and that all must work together or the Body will go to pieces.
Alice in Wonderland
As part of DERT’s commitment to create innovative literacy programs, and as part of the effort to fulfill the promise of the tag line “DERT Spread Literacy”, the company is launching a line of specially designed book products that are created by emerging (student) designers and are sold to raise money for a literacy charity.
This custom designed dust jacket is part of a series of DERT classic hardcover books that are marketed as a contemporary series of classics.
Ratatouille is part of a working recipe series meant to illustrate a recipe and change the way that people experience the process of cooking. This prototype is meant to highlight what happens in the process of food making, rather than jumping to the objective.
This working prototype plays with the idea of ingredients as patterns, rather than the end product. With a recipe from the chef Julia Child, I explore the possible textures that can be created through individual items, taking into account quantity and color to communicate an aspect of the recipe without exact details.
9/11 Conspiracy Theories
In this project, we were asked to translate a wikipedia article to an editorial piece.
9/11 Conspiracy Theories is designed to give in to the dark memory of what could have caused the catastrophe on September 11th. The chapters of the book are stated vertically. The book is designed as a journey, where the theories are uncovered as the viewer looks through the book. At the same time, the book visualizes the falling of a concrete piece through time, resembling the towers on that day.
These designs were commissioned by a singer and producer, Naika, for her new single cover, "Call Me Marilyn".
The design takes a hint at the image she is portraying throughout her single, Marilyn Monroe, while also incorporating the singer's autograph.
After the final design, I wanted to show the process and transformation through which the concept went. The final illustrations are also part of the piece's process and production.
This project consists of redefining a common menu form.
The restaurant chosen for this exploration is a Japanese restaurant, in which menus are divided by Sushi Rolls, Appetizers, and other.
The idea consists of redefining the way we order at a table. The menus are physically divided by sections, which can be looked at simultaneously. Another aspect of the design is the color coding and paper chosen, which represents the general taste and feel of the food.
This design is meant to communicate a menu through something more than a piece of paper.
This typography project consists of designing a manifesto, Dali's Yellow Manifesto, into a pamphlet design. Due to the content and time of the chosen manifesto, I decided to play with the design of the pamphlet, making the viewer search through the paper to find his way through.